How we build

Discover. Position. Build. Launch. Run.

Five phases, one plan, a date on every step. Here is exactly what happens between our first call and your first customers.

A typical Launch timeline (10 weeks)

Discover
Position
Build
Launch
Run

Run continues monthly after launch.

01
Week 1–2

Discover: We listen before we design.

A founder workshop, a look at your numbers, your competitors and the alternatives your customers use today. Where possible, we talk to real customers.

  • Founder workshop
  • Competitor map
  • Customer interviews
  • Goals and KPIs
02
Week 2–3

Position: We decide what you stand for.

We turn what we learned into a clear position: who you serve first, the problem you solve, why you are the better choice and what you charge.

  • Positioning statement
  • Messaging house
  • Pricing and packaging
  • Launch plan
03
Week 3–8

Build: We make the things customers touch.

Brand identity, website or portal, and the content library, all built from the same plan so every piece tells the same story.

  • Brand identity
  • Website or store
  • Photo and video
  • Launch assets
04
Week 8–10

Launch: We go to market, carefully.

A focused launch campaign across the two or three channels that matter most, with tracking set up so we learn from every rupee.

  • Launch campaign
  • Ads and landing pages
  • Social rollout
  • Tracking live
05
Monthly

Run: We keep the forest growing.

Monthly content, ads and SEO, one report and one call. We keep what works, change what does not and tell you why.

  • Content calendar
  • Ads optimisation
  • SEO
  • Monthly report

FAQ

Process questions

How long does a full launch take?

Typically eight to ten weeks from the first workshop to launch day, then monthly after that. Smaller projects like Starter take four to six weeks.

How involved do I need to be?

Most in weeks one to three (workshops, interviews, approvals). After that, about one review a week. We keep a shared tracker so you always know what is next.

What do you need from me to start?

Access to the people who know the business, any existing brand files, and one decision-maker who can approve work.

Start a project

Start with Discover

A 30-minute call is the first step. No cost, no obligation, and you leave with at least one useful idea.

hello@kodadesign.in
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