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<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>Koda — Launch notes</title><link>https://kodadesign.in/blog/</link><atom:link href="https://kodadesign.in/rss.xml" rel="self" type="application/rss+xml"/><description>Go-to-market, brand and growth notes from Koda, Bangalore.</description><language>en-in</language><lastBuildDate>Thu, 01 Oct 2026 20:32:23 GMT</lastBuildDate><item><title>The 10-week brand launch: a week-by-week plan</title><link>https://kodadesign.in/blog/10-week-brand-launch-plan/</link><guid>https://kodadesign.in/blog/10-week-brand-launch-plan/</guid><pubDate>Mon, 28 Sep 2026 00:00:00 GMT</pubDate><description>How we take a brand from first workshop to launch day in ten weeks, what happens each week, and where most launches slip.</description></item><item><title>What is a go-to-market strategy? A plain-English guide for founders</title><link>https://kodadesign.in/blog/what-is-a-go-to-market-strategy/</link><guid>https://kodadesign.in/blog/what-is-a-go-to-market-strategy/</guid><pubDate>Tue, 15 Sep 2026 00:00:00 GMT</pubDate><description>A GTM strategy is the plan for how your product reaches its first paying customers. Here is what goes into one, and how to write yours in a week.</description></item></channel></rss>
